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Pohádkové Česko

Pohádkové Česko

Is an interactive portal for families with children. Portal contains children stories, told by Miroslav Vladyka and 'fairy places' to visit all over Czech republic. There also is an elf shop with rewards for points awarded during portals events.

The portal is integrated into user and loyalty program of Škoda Auto and the content is managed by their CMS. Application integrates and connects the technological world of Škoda Auto and the fantasy world of children, created with the Flash technology. The whole solution gained a bronze prize 'Louskáček 2012', granted to the most creative commercial in the Czech republic.